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The web site states the following, "Call us now 0208 166 5941." We saw that the web page said " Large Bathroom Wet Wall Panels." It also said " Custom Cut Wet Wall Panels. 1000mm x 2400mm Black Sparkle Wet Wall Panels. 1000mm x 2400mm Gloss White Wet Wall Panels. 1000mm x 2400mm Grey Marble Wet Wall Panels. 1000mm x 2400mm Pergamon Italian Marble Wet Wall Panels. 1000mm x 2400mm Travertine Wet Wall Panels. 1000mm x 2400mm White Sparkle Wet Wall Panels. Custom Cut Black Sparkle Wet Wall Panels. Custom Cut Gloss White Wet Wall Panels. Custom Cut Grey Marble Wet Wall Panels." The header had Wet Wall Panels as the highest ranking optimized keyword. This keyword is followed by Bathroom Cladding, Bathroom Panels, and Bathroom Walls which isn't as urgent as Wet Wall Panels. The other words wallpanelstore.co.uk uses is Bathroom Ceiling Panels. Waterproof Panels is included and could not be viewed by web crawlers.